The Michigan Observation Company (MOC) was organized in 1924 for the purpose of creating an attractive destination to draw visitors to the Irish Hills. The MOC opened the first observation tower on Bundy Hill on the Chicago Turnpike, west of Somerset Center, over the Labor Day weekend in 1924 and the Original Irish Hills Tower the weekend of October 4-5, 1924. The Reverend Frederick Hewitt of the Walker Tavern gave a speech on the beauty of the Irish Hills. A band was engaged to entertain visitors on both days and admission was five cents. By November 1924, both towers were opened and operating doing “a ‘land office’ business” according to the Manchester Enterprise.

Each tower had an interior stairway and windows along the ascent provided opportunities for viewing. The top offered a panorama of the surrounding countryside and lakes: Iron, Sand, Wamplers, Evans and Vineyard.